Over the years NoHo has blossomed into a true destination for eyewear aficionados. Featuring some of the most iconic optical brands in the City and the world, cutting edge concepts, and showrooms for international brands, there’s a pair of eyewear for everybody here.

Bond 07 by Selima: This chic boutique is mainly an optical shop, with some art, vintage designer goods, the occasional homeware, and more. If that sounds like a lot, well, it is, and that’s because this store is a reflection of its creator, Selima Salaun. The store is a reflection of Selima, with each item meticulously chosen to reflect her iconic sense of style. . Click here to learn more about Bond 07 by Selima. Check out our spotlight on this storied NoHo boutique here.

Eyes on Broadway: Local-servicing businesses are often at the core of the neighborhoods they work for, a sort of community glue that connects residents, workers, and other pieces of the puzzle together. After over 20 years serving the NoHo Community, Eyes on Broadway is no exception. Recently relocated into a nice, new space, the shop offers eye exams alongside a diverse array of modern frames, while also serving as a showroom of sorts for French brand lafont. The service is incredibly friendly, expect to leave knowing more about the neighborhood than you did when you got to the shop. Click here to shop their selection. Read our spotlight on Barry Bamberger, manager, here.

Heywear: Getting new glasses can be an expensive, time-consuming process. Heywear wants to remedy this problem, with transparent pricing, an easy process, and a chic collection of timeless frames. Taken all together, their methods keep prices low for you, and makes things fast. They cut-to-order their lenses on site, and you can walk away with a new pair of frames in just 30 minutes. Even if you don’t buy frames, you can walk in anytime for a $50 eye exam – no hidden fees. They also offer all their frames as non-prescription sunglasses! Click here to learn more about Heywear and how their innovative method makes for an incredible customer experience.

Zak.: Located in HealthQuarters, a new concept featuring medical and wellness providers of all kinds under one roof, Zak. is trying to change the eye game and create a truly one-stop shop for all kinds of eye care. From contacts to lenses, eye exams and glaucoma screenings and so much more, Zak. makes all parts of optical health easy, all with customer-friendly transparent pricing. Click here to see more about Zak.