Being part of NoHo means being a part of a brilliant mix or all of Manhattan’s best offerings. From artists, to entrepreneurs, wellness to dining, and everything in-between, you’ll find a little bit of everything in our little slice of New York City. Part of our mix is the NYU community, located in and around NoHo.

NYU and its students make up a large part of those who frequent our neighborhood and give it its sense of youth and vibrance. To better connect the student population with the many unique and wonderful small businesses that call NoHo home, we’ve developed the NoHo BID NYU Student Discount Program.

We’ve listed out all of the business in alphabetical order below, click on them to jump to their discount!

Food and Drink

KYU – “Inspired by the global travels of our team of chefs, KYU offers a rich exploration of interpretive Asian cooking. When taking a peek into our open kitchens, you will discover a world of grilled umami-rich meats, smoke-roasted fish, innovative vegetable preparations, and stunning signature desserts. “ Looking for a date spot? Every night, sans Friday and Saturday, KYU NYC is offering 10% off for students. With a robust menu including a diverse selection of asian-inspired, wood-fired bbq eats for brunch, happy hour, or dinner—you can’t go wrong.

Honeybrains – When eating out is the norm in NYC, it can be hard to find a balanced meal. That’s why Honeybrains is passionate about empowering you with the knowledge and tools necessary to achieve a healthy body and brain. Because everything is 100% based on neuroscience and designed for your overall well-being, you can be confident going into your next exam knowing your mind and body have the nutrients you need for success. Honeybrains offers a 10% off discount to students.

DIG – The NoHo location of this beloved fast casual spot is offering NYU students 10% off of orders placed in store. We’re so excited to have this lunch favorite on the discount list!

Broadway Marketplace – This new neighborhood deli is offering students 10% off the entire shop! They offer sandwiches, salads, smoothies, and so much more. Stop by 24/7 and enjoy their offerings.

Tora Tea – Looking for a boba fix? Located on Mercer St, this pick is especially convenient for NYU students. Tora Tea goes beyond regular milk tea with a variety other options as well—featuring milkshakes, slushes, lemonade, lattes, and ginger shots! NYU students get 10% off their order.

Catch’n Ice Cream – Catch’n Ice Cream delivers a customer-focused immersive, interactive experience you never knew you wanted. NYU Students get to engage in this collaborative and playful environment and indulge themselves in a cold treat with a variety of dipped and rolled ice cream balls for 15% off or 50% during NYU’s fall and spring restaurant weeks. 

Fitness and Wellness

AARMY – AARMY believes everyone is an athlete. Offering both cycling and bootcamp options, AARMY offers a variety of ways to train both your body and your mind. They’re offering students new to AARMY a 3-class pack for just $30.

Bar Method NoHo – The Bar Method NoHo is a boutique fitness studio offering barre classes for students of all levels. The signature method uses your own body weight, the ballet barre and a few props to create a transformative workout that results in long, lean sculpted muscles. NYU students can enjoy 30% off their new client special. Use code NHSTUDENT30 at checkout to activate the discount!

ORA – This acupuncture studio is offering the NYU community 20% off of their new guest introductory session. In this 65 minute treatment, you’ll spend time with an expert acupuncturist who will go over your goals, medical history, and what to expect from acupuncture treatments.

Soul Cycle – Soul Cycle isn’t your average cycling class experience. Soul Cycle is here to challenge you, but it’s also here to connect you. Soul Cycle wants to challenge your expectation of what your workout can be by connecting your body with your mind and your goals. Students receive discounts on class packs that range from $12 off of a single class, to $100 off 10 classes.

Haven Spa – Between classes, work, and maintaining a social life, it’s important to take care of yourself! That’s why Haven Spa is offering a flat 10% discount on all their services, with a bonus 25% off for waxing services. Since their doors opened in 1998, their expert staff has been dedicated to offering carefully selected treatments and products that offer real solutions to address and correct a myriad of concerns. Whether someone comes in for routine beauty care or a special indulgence, they will leave feeling replenished and nurtured by their caring professionals.

Rise Nation – Rise to the top with this innovative workout experience. Rise Nation hosts experiences filled with lights, music, and choreographed climbing for a new kind of workout class experience that is safe, effective, and most of all, fun! NYU Students get access to $20 drop-in classes and a $160/month unlimited pass.

Clockwork Brazilian Jiu Jitsu – This neighborhood jiu jitsu studio is an ego-free training environment that specializes in Brazilian Jiu Jitsu. Inside the studio, you’ll find an inspiring, community-driven environment that gets you in the best shape of your life. They’re pleased to offer students 10% off memberships.

Core Power Yoga – This fan favorite yoga studio offers students 20% off of their all access class passes and 10 class packs. Enjoy their unique, heated yoga that blends athletics with traditional methods in a beautiful, spa-like setting.

Life Time Fitness – Lifetime NoHo sets itself apart by blending natural light, welcoming space while also featuring the best classes, equipment, and trainers. Make the decision of a lifetime for $30 off your membership with a student ID.


Blue Man Group – Want to go out to something totally unexpected? Why not try experiencing something new!  Astor Place Theater is home to the Blue Man Group, the unforgettable multi-sensory experience. Though the men are blue, you’re encouraged to live in full color as they combine comedy, theater, a rock concert, and a dance party all into one! The best part is, You don’t even have to plan it in advance because last minute Student Rush tickets are only $30.

Small is Beautiful – “Small is beautiful, Miniature Art” is the first international exhibition to compile the work of 32 international miniature artists and present their work to the general public. After the undisputed success of the #MiniatureArt phenomenon on social networks, the exhibition offers exclusive access to the magical and sometimes unusual worlds of some of the greatest artists in the movement with over 130 pieces exhibited. NYU Students get an additional 10% off the student price.

The Public Theater – This iconic theater offers a special deal for students to see their shows. With availability, students can enjoy $30 tickets to performances at the Public Theater.

The Sheen Center – More than just a group of theaters, The Sheen Center exists on the corner of art and spirituality, providing a platform for proactive conversations about humanity through their hosting of dynamic experiences across their two theaters, art gallery, and other gathering spaces. In addition to offering $20 student tickets, there are often art exhibits that are free for viewing.

Shopping and More

Hype Club – High quality kicks are a must for any sneakerhead, and Hype Club only sells 100% verified and authenticated shoes, both pre-owned and new. They offer beloved brands like Air Jordans, Yeezys, and more. Students get 5% the whole store.

Solid and Striped – No Spring/Summer wardrobe is complete without great swimwear. But that’s not all, Solid and Striped also has you covered for the latest trends in cover-ups, wraps, and clothing options for the fellas too to keep everyone looking great in and out of the water! NYU Students get 20% off with their ID.

Happy Paws – NoHo’s beloved mom and pop pet shop is the go-to spot in the neighborhood for all things pet-related! They have a great selection of food, toys, accessories and offer a full suite of grooming services, doggy daycare, and more. They’re offering NYU students 10% off retail sales.

SLOWEAR – Built on quality, timeless pieces. SLOWEAR is as much a premium menswear product-focused designer as it is a counter-cultural entity against fast fashion. Dedicated to establishing a more ethical and respectful model through beautiful, modern, and comfortable garments, SLOWEAR offers a 10% introductory discount to students.

Il Girasole – This classic nail salon is a go-to favorite for treatments like manicures, pedicures, and other classic, day-to-day treatments. NYU students get 15% off all services done in the salon.

Suite 303 –  With original paintings adorning the walls, and no barber chairs, walking into Suite 303 is like stopping by to see a friend, and walking out with great hair. Suite 303’s clientele includes business titans, artists, musicians, actors, and TV personalities, all of whom regularly visit the salon. Book your appointment and get 20% off.

Selima Optique – Selima Optique combines high fashion with everyday function, blending French Sensibility and New York creativity to create truly timeless, dynamic eyewear. Selima operates eight boutiques in Paris, New York and LA — and her edgy, innovative spectacles and sun wear have developed a loyal following. NYU students can get their own for 10% off.

Bond Vet – NoHo’s new neighborhood vet is a one stop shop for all pet health needs. They offer a full suite of veterinary services and are able to serve cats, dogs, and other animals. NYU students can use code NYU50 when booking and paying online to enjoy $50 off a visit.