The NoHo BID would like to welcome Goop, a lifestyle brand by Gwenyth Paltrow, to the neighborhood!

Location: 25 Bond Street

Website: www.goop.com

Launched in 2008 as a homespun weekly newsletter focused on health, wellness, and travel, Goop has grown into a global brand that sells a tightly curated array of products across six key pillars: Wellness, Travel, Beauty, Style, Food, and Work. Featuring its own products and those of brands that adhere to Goop values, the company belives that the little things count and places an emphasis on quality products. 

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