For the upcoming cover issue of Vogue, Angelina Jolie is offering a deep dive into the buzzy all new project envisioned by the famed actress. The article offers a great look into what will become one of Downtown’s dynamic new destinations. Read the article by Chioma Nnadi here.
“In November, the actor, director, and former UN Refugee Agency Goodwill Ambassador and Special Envoy will open the doors on Atelier Jolie, a somewhat broadly defined effort to bring her globally minded, socially conscious values to the world of fashion. She envisions it as a space of collaboration, a kind of cultural center–meets–design workshop that combines tailoring and upcycling services with a gallery space for local artisans and a café run in partnership with refugee organizations. “I’ve met a lot of artisans over the years—very capable, talented people—and I’d like to see them grow,” Jolie says as she gives me a tour of the space before the contractors go to work. Her list of collaborators includes the London-based milliner Justin Smith, the American artist Duke Riley, and South African lacemaker Pierre Fouché—but, she says, “it’s not really about fashion.” Nor is Atelier Jolie about her, she is quick to add. “I don’t want to be a big fashion designer. I want to build a house for other people to become that.” Jolie’s goal is to create community, and in that sense, her project breaks the traditional celebrity mold—one that often amplifies the cult of its founder’s personality. Atelier Jolie’s model is perhaps best compared to the Olsen twins’ The Row, where fame doesn’t overshadow the clothes, or undervalue the commitment.”