NÜR is an NYC based small business that’s found its first storefront home here in NoHo! Come support this new shop! Founded by Nilo, NÜR is based on the light and love brought by jewelry through cultural tradition. Nilo, an Afghan-American, began her businesses based on the love and appreciation for gold her grandmother inspired in her. Over the years, Nilo worked to develop her signature style of hypoallergenic, high quality jewelry that’s designed to look great, feel good to wear, and last for generations.

Inside the gorgeous new store, you’ll find her thoughtfully designed collection of necklaces, earrings, bracelets, rings, and much more in gold colors. More importantly, you’ll probably find Nilo herself behind the counter, offering friendly service and helpful insight to get the perfect piece for you.

Address: 323 Lafayette Street

Hours: 11:00 AM – 7:00 PM, daily

Website: www.nursanfrancisco.com

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