Welcome to the neighborhood, FitHouse!

The NoHo BID would like to welcome FitHouse, aiming to make boutique fitness about access instead of exclusivity.

Location: 712 Broadway

Website: www.fit-house.com

Imagine if your daily workout could cost less than your daily coffee and you’ve basically got the concept behind FitHouse. In a time when everyone from ClassPass to Peloton is attempting to bring the studio workout experience home, this buzzy new boutique brand is going a different route: The studio startup is set to open 12 locations in New York City by the end of the year, each of which will offer unlimited classes for $99 per month.

Members (there won’t be individual class or pack options, only unlimiteds) have access to all locations and each one will offer workouts in virtually every modality—including yoga, HIIT, and barre—with instructors coming from places such as Tone House, Fhitting Room, and Y7. According to its founders, talent is where FitHouse’s making its biggest investment.